Oneminutetours

Foss Swim School is a 30-year industry leader in swimming education that operates 34 purpose-built facilities across the USA and serves thousands of families through its proprietary, results-driven Swim Path® curriculum. I helped highlight their program in a series of long and short-form videos.

I partnered with the Conrad Dublin to promote their property ahead of the NFL’s first-ever regular season game in Ireland, featuring the Minnesota Vikings and Pittsburgh Steelers. The campaign was designed to introduce the property to American audiences who may be considering Dublin as a vacation destination due to the media blitz occuring for the NFL's visit. Through three promoted One Minute Tours posts, I showcased the Conrad’s location, amenities, and its appeal as a base for exploring Dublin. The content was tailored to an American audience traveling for the game, positioning the hotel as a premium option for visitors looking to combine a major sporting event with a broader Irish travel experience. The partnership demonstrated how short-form, on-location storytelling can highlight a destination property while connecting directly with a targeted international audience.