Touristtolocal
Helping 280k followers turn their trips into culture and value-packed adventures
About
Trusted by
Stats & Metrics
Social
Total Followers
238.2K
Across 3 platforms
Median Views
5.4K
Per post
Max Views
770.1K🔥
Best performing post
Median Likes
180.9
Per post
Median Comments
15.8
Per post
Median Engagement
221.7
Likes + comments
Max Engagement
23.0K🔥
Best performing post
Engagement Rate
3.9%
Median by views
Business impact measured with
Campaigns
1
Completed
Featured Work
Featured
Visit Lake Tahoe Partnership
BEIS Partnership
OM System Partnership
Helsinki Travel Guide
Visit Scottsdale Partnership
Example packing video
Case Studies
Case Study #1
GOALS 1. Achieve 1:1 ROI within 60 days. Drive measurable conversions through YouTube as a primary conversion channel, ensuring campaign profitability 2. Build consistency and long-term partnership - Create multiple touchpoints with the audience through both paid integrations and organic mentions to establish brand familiarity without feeling overly promotional 3. Generate sustainable, evergreen content - Produce high-quality YouTube content that continues to drive traffic, conversions, and brand awareness beyond the initial campaign period DELIVERABLES 1 YouTube integration 2 Organic shout-outs on YouTube CAMPAIGN WINS -Delivered high-quality travel content that positioned Unbound Merino as an essential for travelers -118k total views across all videos -$1,112 in sales generated -#5 ranking for "Rovaniemi travel guide" on YouTube -#3 ranking for "things to do in Chicago" -Videos will continue to grow and generate views/conversions over time since content is evergreen -Products were seen by intention-based viewers, who are actively planning trips and ready to make purchases -Created additional unpaid Instagram posts and blog content featuring Unbound Merino during Black Friday -Created an organic Instagram reel before the campaign officially launched to warm up their audience -Successfully incorporated Unbound Merino's new backpack into video content to raise awareness for additional product offerings -Extended campaign reach beyond YouTube to Instagram and TikTok, showing how products integrate into everyday use Successfully switched affiliate links to new Impact platform mid-campaign
Black Friday promotion
Packing video
Case Study #2
GOAL Produce authentic and engaging content that showcases the capabilities of the OM-3. The goal is to highlights its features. (i.e. creative photography, IP53 weather sealing, durable, compact, lightweight, etc.) DELIVERABLES - 1 Reels -2 YouTube integrations (1 in English and 1 in Spanish): https://www.youtube.com/watch?v=TA7OfmFhWhM&t=60s CAMPAIGN WINS - Positioned the OM-3 as a camera that is a great fit for travelers visiting both urban and nature environments - Showcased real photography captured with the OM-3 throughout the video, not just during the integration. - Multi-platform exposure allowed the campaign to reach viewers in 2 markets (English and Spanish speaking). This resulted in 32k total views. - Extended reach with bonus ManyChat automation and cross-promotion on TikTok and Facebook. - A few comments directly praise the OM-3’s photography and the visual quality clearly impressed the audience.
"Working with Juliana and Martin is a real treat. They come prepared with concepts and clear communication. I was most surprised that they also provide an end of campaign presentation – something creators do not provide. I would work with them again!"
Amanda Danziger
Brand Engagement Manager at OM System
Social Media
"Working with Juliana and Martin is a real treat. They come prepared with concepts and clear communication. I was most surprised that they also provide an end of campaign presentation – something creators do not provide. I would work with them again!"
Amanda Danziger
Brand Engagement Manager at OM System
Case Study #3
Worked with Best Western to feature 14 hotels across 9 countries. We integrated these hotels naturally into both our English and Spanish speaking YouTube channels, as well as short form content on IG/TikTok. We also provided photo assets to the properties for use on their page. This partnership has been a huge success, generating over 1.2 million views, and is set to renew with 13 additional hotels this year. Below are some examples of our work: ENGLISH YOUTUBE VIDEOS https://www.youtube.com/watch?v=4oN1ndp17x8&t=10s https://www.youtube.com/watch?v=4lHtUti8nK0&t=3s https://www.youtube.com/watch?v=M4278nYjmGs&t=51s https://www.youtube.com/watch?v=UWjoSU4r6j0&t=8s https://www.youtube.com/watch?v=SXnHx6POemI&pp=0gcJCYcKAYcqIYzv https://www.youtube.com/watch?v=WMkFZrTWrDQ&t=3s https://www.youtube.com/watch?v=A9Gi2apTRbo&t=46s&pp=0gcJCYcKAYcqIYzv https://www.youtube.com/watch?v=J5RlGueBilQ&t=858s SPANISH YOUTUBE VIDEOS https://www.youtube.com/watch?v=2k7eUl701G4 https://www.youtube.com/watch?v=TS5huRtDi9E&t=1s https://www.youtube.com/watch?v=Efb9ylTzkTE&t=4s https://www.youtube.com/watch?v=pDii3iv9sYI https://www.youtube.com/watch?v=SVJHjqEG8R8&t=6s https://www.youtube.com/watch?v=RMCOklOTQ8I&t=8s https://www.youtube.com/watch?v=6F2LGufwEZA&t=7s https://www.youtube.com/watch?v=UR_14r8Y7SQ&t=25s
Social Media
Social Media
Social Media
"Juliana and Martin are great to work with and their long-form YouTube video content is some of the best videography and storytelling I have seen. Their video and custom photography is a great mix of activities and brand, captured and presented in a way that is authentic and welcoming."
Bryan Perleberg
Associate Director of Brand Marketing at Best Western
What Brands Say
Let's Work Together
Interested in a collaboration? I'd love to hear about your project and explore how we can create amazing content together.
Are you a brand looking to take the guesswork out of influencer marketing? Contact us